ON THEIR DESIGN PHILOSOPHY "Inspiration is the first and most important key you are looking for when designing a new object. Without this first hand vision the designer is often lost in shapes and forms that lack of soul and meaning

However, the source of inspiration and how you use it is never certain. This is the beauty of design to us. Never knowing when or where your next project will begin. You just have to keep your eyes open."

ON NEW NORDIC "In content I would say that Scandinavian design is still very honest and clear and in that sence true to it´s heritage. But since we are living in a global society with its pros and cons I think it would be rash to argue that the Nordic countries have a unified design approach. New Nordic, to us, is more of a ongoing progressive search for new answers and solutions regarding our daily life rather than a definition of style and tradition."

Broberg & Ridderstråle is a Swedish design and architecture duo. The mix of rationality and wit in their products have lead to prestigious exhibitions all over the World and collaborations with some of the finest manufacturers in Scandinavia.