ON THEIR DESIGN PHILOSOPHY "Inspiration is the first and most important key you are looking for when designing a new object.
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ON THEIR DESIGN PHILOSOPHY "Being both designers and architects at the same time, we tend to look at design as always a part of a greater spatial context. This multidisciplinary approach is typical for the Scandinavian tradition and adds cross-inspiration to our work in both the small and the bigger scale.
ON HIS DESIGN PHILOSOPHY "Sometimes my work is based on dignity — sometimes some courage. But finding the essential aspects of the given design challenge always plays a major role.
ON HER DESIGN PHILOSOPHY ”What I especially like about design is the fact that if it is not functional, its worth nothing. In my work graphic art unites with functional fashion to reflect the times we live in.
ON HIS DESIGN PHILOSOPHY "I'm always trying to find innovation or new approaches to things, I believe in the future and the possibilities of the future. I think every design task or brief has a different set of rules and parameters, there are no two similar tasks.
ON HIS DESIGN PHILOSOPHY "I'm at my best when I strike a harmony between opposites such as rigid/organic, masculine/feminine symmetry/asymmetry etc. I often start a project by dissecting the objects to its essential elements, in order to rebuild its anatomy in a new way.
ON HIS DESIGN PHILOSOPHY "Everything is different. The core of my philosophy that permeates all is to treat every single product in an honest way and to find their main function. Secondly I always want a sense of humour, surrealism or poetry in my work.
ON HIS DESIGN PHILOSOPHY “Our projects are humanly designed, politically engaged, financially viable, and structurally realistic”
ON NEW NORDIC “Nordic design has evolved in the past five years from a veneration of the simple and pure lines of the classics to something mor
ON HER DESIGN PHILOSOPHY "My work has three simple ground rules. Don't cut corners, find the essence, dare to be different.
ON NEW NORDIC "We have inherited the thrill of rational thinking, the joy of detail, and the strive for good craftsmanship from our predecessors.
ON HIS DESIGN PHILOSOPHY "A good idea is good no matter whether it's rooted in form or function. To me every project is unique, and therefore I try not to restrain myself by a dogma or a proven design approach.
ON HIS DESIGN PHILOSOPHY "I like uncomplicated ideas and I really appreciate accomplishing a lot with simple methods and materials. Obvious things that are so ordinary, they become extraordinary.
ON HIS DESIGN PHILOSOPHY “I aspire to create humoristic objects that evoke debate and reflection.
ON THEIR DESIGN PHILOSOPHY "Good design defends itself by being natural.
What this means differs from product to product – a work lamp can have other qualities than a lamp for the home.
ON HIS DESIGN PHILOSOPHY "I would argue that my work is simple, unambiguous and to some extent minimal – but hopefully never boring!
Design objects should contain some degree of human generalisation and recognition. But then the precision and musicality sets in, and from that hopefully originality.
ON HER DESIGN PHILOSOPHY "I would like my design to possess a built-in visual logic, and at the same time contain surprising and humorous aspects. My love for designing and deep interest in the end-user is to me essential elements in my quest to create present, accessible and innovative design.
ON HIS DESIGN PHILOSOPHY “I try to see the design from many angles simultaneously; from the functional to the emotional and from the rational to the irrational. It is important to give space for the unexpected and innovation.
ON HIS DESIGN PHILOSOPHY "I must be able to motivate my design without lying to myself and it must have a strong fundamental idea that requires no 'fluff fluff' to save it. I'm my best critic.
ON THEIR DESIGN PHILOSOPHY “We don’t have any strict rules regarding our designs - every product needs a different approach. There are always new things to learn and new ways to achieve high design quality.
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