ON HIS DESIGN PHILOSOPHY "I like uncomplicated ideas and I really appreciate accomplishing a lot with simple methods and materials. Obvious things that are so ordinary, they become extraordinary.

ON NEW NORDIC "I hope that it stands for fun, good social values and an uncomplicated straightforwardness. - To accomplish a lot with simple methods. New Nordic design is in one way very international but with a closer look I guess the heritage has a great influence. We tend to think very pragmatic and simplistic, and we put a lot of work into durability. This could be misunderstood as boring, but it is not..."

Mattias Ståhlbom is a partner in the internationally succesful Swedish design and architecture studio TAF.   His product designs have been  exhibited in prestigious locations such   as MoMA New York and the Swedish National Museum in Stockholm.