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On His Design Philosophy Jens Fager Everything is different. The core of my philosophy that permeates all is to treat every single product in an honest way and to find its main function. Secondly, I always want a sense of humor, surrealism, or poetry in my work. The end-result is a natural product for the consumer.
On Scandinavian design:
"The strength of Scandinavian design is a natural learning and understanding of everyday needs. During the summer, we need the functional carafe for serving chilled lemonade while in the winter, we need a cozy lamp. The strength of Scandinavian designers is that they have a critical eye for aesthetics and do not leave much up to chance—that brings beauty to the products."
Soft Side Table
