Color palettes, aesthetic trends and the visual elements that shape a mood are Jessica McGowan’s bread and butter. A graphic designer and art director by trade, Jessica is also a co-founder of Primary Paper, an annual print magazine that distils a new theme each issue — beginning with Color, and cycling through Age, Environment, Human and the newest issue, Faith, which is out now.
At home, this understanding of how what we look at shapes how we feel manifests in a calm, neutral interior — an antidote to the wealth of visual information she works with day to day. Born and raised in Sydney, Australia, Jessica spent seven years living in New York before moving with her boyfriend to Berlin. Their serene, plant-filled apartment is a place for resting, reading, working and hosting — with traces of the flowers, rocks and family heirlooms that Jessica loves most.