Benjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency, LAYER. LAYER is focused on experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, LAYER is partnering with forward-thinking brands – including Nike, Google, Bang and Olufsen, Samsung and Braun– to create products that will help define the way we live, work and communicate in the future, from A.I to smart wearables and furniture systems, to the next generation of media devices and mobile communication tools.
On His Design Philosophy
My focus is on creating meaningful experiences driven by extensive strategic research and human behaviors. The holistic design practice incorporates a diverse creative toolbox, including industrial design, UI/UX, mechanical and electrical engineering, branding, installation design and human-centered research.
On Scandinavian Design
New Scandinavian design is becoming more expressive and warmer over the last few years. It naturally combines a distinctive cultural touchpoint in craftsmanship and simplicity but with the world becoming ever smaller it is being further influenced by global trends and evolving to become a eclectic and sometime eccentric expression of design.