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a spaceforbeing

A SPACE
FOR
BEING

 

Muuto is proud to announce A Space for Being, an exhibition in collaboration with Google Design Studio, Reddymade Architecture and the International Arts + Mind Lab at Johns Hopkins University.

In an interactive multiroom installation at Spazio Maiocchi, A Space for Being will explore the field of neuroaesthetics and how design and the elements around us have the potential to impact our biology and well-being.

 
 

Informed by neuroaesthetics, an interdisciplinary field of study that strives to understand how the brain responds to aesthetic experiences, Google’s Ivy Ross, Muuto’s Christian Grosen, and Reddymade’s Suchi Reddy developed A Space for Being as an interactive installation that incorporates diverse stimuli.

 
 
 

As guests enter the exhibit, they will be outfitted with a specially made wristband that measures specific physical and physiological responses. They will then visit three rooms incorporating unique design experiences including furnishings, artwork, colors, textures, lighting, sounds, and scents, created in consultation with Susan Magsamen from the International Arts + Mind Lab at Johns Hopkins University, Brain Science Institute. At the end of the exhibit, guests will receive a customized report suggesting which space they felt “most comfortable” or “at ease” in based on their real-time physiological responses.

 

Incorporating neuroaesthetic principles, the exhibit also includes specially curated Muuto furnishings, Google’s thoughtfully designed hardware products, as well as interior and architectural designs by Reddymade.

 
 
 

The exhibit showcases our unique responses to the world around us and the sensory experiences we all encounter on a daily basis. A Space for Being continues the conversation into how human-focused design can impact our well-being.