Introducing the collaboration between Muuto and Copenhagen-based animation studio Kühl & Han, a series of motion films, created at the intersection of industrial design and visual expression, that depict Muuto’s new perspectives on Scandinavian design through vibrantly modern context that is Kühl & Han.
Taking their starting points in three different Muuto designs—the Cover Chair, Unfold Pendant Lamp and Sway Throw—the motion films by Kühl & Han for Muuto explore a vibrantly modern universe through color, shapes, motion and external elements, such as smoke, resin and more, paired with the sonic atmosphere of Danish musical artist Unkwon.
Speaking on their approach to the films, Kühl & Han says: “We wanted to explore the designs from new angles to create a visual language that the viewer could delve into. It was essential to us that a narrative was present to create an abstract as well as artistic story, emphasizing the unique expressions of the designs.”
On collaborating with Muuto, the animation studio adds: “We mainly find ourselves working in the digital sphere though always striving to play with colors, designs, materiality, textiles, tactility and shapes; a sentiment that was inherently shared with Muuto, allowing us to interpret their designs through our visual universe.”
Kühl & Han is a design-driven animation studio founded by the Visual Directors, Morten Kühl and Matias Hansen. Informed by their background in graphic design and cinematography, the Danish duo has established a unique style, expressed through moving images with a contemporary aesthetic. Their work is characterized by simple and striking visuals fused with poetic movement and sound, crafted through a combination of CGI and film.
They work mainly within the boundaries of fashion, lifestyle and tech and have collaborated with globally recognized brands such as Google, Nike and Jordan. The studio is located in the heart of Vesterbro, Copenhagen.