At Muuto, we strive to create new perspectives on Scandinavian design. Pushing this notion forward is our Photo Essays—perceiving Scandinavian design through the individual lens and scope of photographers from across the world. For the fifth edition, we've collaborated with photographer Alexander Kilian and online magazine iGNANT.
When approaching their photo essay for Muuto, photographer Alexander Kilian and the creative team of online magazine iGNANT opted to explore shibusa, a Japanese term that describes the aesthetic of simple, unobtrusive beauty, and the seven elements of this: simplicity, implicity, modesty, naturalness, everydayness and imperfection, achieved by configuring Muuto designs in abnormal settings and odd angles.
This photo essay was created in collaboration with online magazine iGNANT. Please click here to discover more of Alexander Kilian's work.
Creative Direction: Clemens Poloczek | iGNANT
Photographer: Alexander Kilian
Production: iGNANT Production
To see more Muuto Photo essays, please click here to see Light Materiality by Matthew Johnson, here for Clear Shadows by Tekla Evelina Severin and here for Bellevue by Simon Heger Knudsen.